THE PROOF IS
IN THE P&L.
Four case studies. Real numbers. Every metric is contribution-verified and holdout-tested. We don't show you attributed revenue from multi-touch models. We show you what actually happened to the bottom line.
CASE STUDY 01 — DTC Skincare
LUXEDERMA
Scaled MRR by 400% in 90 days.
Read the autopsy.
+400%
MRR Growth
-62%
CPA Reduction
38%
Email Revenue Share
4.2x
ROAS (Blended)
LuxeDerma was spending $180k/month on Meta with a 1.1x blended ROAS. Their agency was 'optimizing' by swapping audiences weekly and producing polished brand videos that tested at 0.7x. We fired their creative team, deployed 40+ UGC variants per week, rebuilt their campaign structure for Advantage+, and installed a 12-flow lifecycle architecture. Within 90 days, MRR quadrupled and their unit economics flipped from cash-burn to contribution-positive.
Key Actions Deployed:
- → Gutted 47 fragmented ad sets into 3 Advantage+ campaigns
- → Deployed 180+ creative variants in 90 days (32 winners scaled)
- → Built 12-flow email/SMS lifecycle system generating 38% of revenue
- → Implemented server-side CAPI with custom margin-based bidding
CASE STUDY 02 — Supplement / Fitness
GRINDHAUS
Cut CPA by 71%. Tripled contribution margin.
The full teardown.
-71%
CPA Reduction
3x
Contribution Margin
28%
Creative Win Rate
5.1:1
LTV:CAC Ratio
GrindHaus was the classic supplement brand death spiral: high CPA, no retention, 80% single-purchase customers, and an agency billing $25k/month to run the same 5 ads on rotation. We rebuilt everything from signal infrastructure to creative pipeline. We deployed founder-led video content, installed a replenishment-based lifecycle system, and restructured their campaigns to optimize for 60-day LTV instead of first-purchase ROAS. CPA dropped 71%. LTV:CAC hit 5.1:1.
Key Actions Deployed:
- → Rebuilt tracking infrastructure with server-side CAPI + enhanced conversions
- → Created 60-day LTV optimization events for algorithmic bidding
- → Deployed founder-led UGC pipeline (22 videos/week at scale)
- → Installed replenishment + cross-sell lifecycle flows driving 44% repeat purchase rate
CASE STUDY 03 — B2B SaaS
STACKFORM
Pipeline revenue up 280%. Cost per SQL down 54%.
Read the system audit.
+280%
Pipeline Revenue
-54%
Cost per SQL
78%
Demo Show Rate
+31%
Win Rate
StackForm was spending $90k/month on Google Ads targeting broad SaaS keywords with generic landing pages. Their cost per SQL was $1,200 and their demo show rate was 41%. We rebuilt their entire funnel architecture: new landing pages with direct-response copy, intent-based audience segmentation, a nurture sequence that pre-qualified leads before demo, and a retargeting engine that followed SQLs through to close. Cost per SQL dropped to $552. Pipeline revenue nearly tripled.
Key Actions Deployed:
- → Built 8 intent-segmented landing pages with direct-response copy
- → Deployed lead scoring + automated nurture pipeline (email + LinkedIn)
- → Restructured Google Ads into intent-tier campaign architecture
- → Installed retargeting-to-close system across Meta, Google, and LinkedIn
CASE STUDY 04 — Luxury E-Commerce
HEIRLOOM & CO
Revenue doubled. Ad spend stayed flat.
The efficiency playbook.
+104%
Revenue Growth
+0%
Ad Spend Change
42% of total
Email Revenue
+89%
MER Improvement
Heirloom & Co was a luxury home goods brand with a $120k/month ad budget and plateauing revenue. Their previous agency kept asking for more budget. We kept the budget flat and rebuilt everything around it: creative strategy shifted to raw, founder-led storytelling; lifecycle system was installed from scratch (they literally had zero automation); and their campaign structure was simplified from 23 campaigns to 4. Revenue doubled in 6 months without a single dollar of additional ad spend.
Key Actions Deployed:
- → Consolidated 23 campaigns into 4 algorithm-optimized structures
- → Built lifecycle system from zero: 14 flows generating 42% of revenue
- → Deployed raw product storytelling + comparison ad creative system
- → Implemented contribution margin tracking replacing vanity ROAS metrics
YOUR BRAND COULD BE NEXT.
If you're spending $50k+ per month and your unit economics aren't compounding, we should audit your stack.
PING US NOW